the sterling business plan
Wilkes-Barre PA, 2016
client exercise exploring the viability of an existing downtown carriage house to repurpose as a small concept hotel featuring cafe and furnished units for short and long-term rental
project named for the Hotel Sterling, a luxury hotel built down the street in 1898 and demolished in 2013, the project sought to draw focus to the beauty of older structures and local architectural decay against a backdrop of clean, modern lines and a rich material palette
services concept board, logo design based on layout of town square, area and zoning map, market identification, case study exploration, initial plans
